For one month during the 2010 holiday season, The History Channel converted a Times Square deli into a pop-up shop for American Pickers and Pawnstars. Civic hired RED to work with their team of production/interior designers to brand the space and make it a must-stop shop for History nuts in search of autographs and chotchskies.

Project Lead: Civic Entertainment Group
Architectural Plan: DownsArt
Completed at: RED-NYC