We love the internet—but not the overpriced bundles, confusing bills, and terrible service that come with it. So Starry built something better. This campaign says goodbye to everything customers hate about Big Internet and introduces them to Starry: lightning-fast speeds, simple pricing, and support that actually cares.

Launched across web, social, field marketing, paid digital, DM, and OOH in multiple markets, this integrated campaign was designed to turn heads, drive signups, and make “Happy Interneting” feel real.

My Role
Creative Direction

Team
Creative Direction: Chris Knight
Art Direction: Dhiya Choudary
Copy: Andy Truong
Design: Ronin Wood, Angelo Tirambulo, Tom Bradel
Creative Production Studio: L’Eloi
Producers: Andrew Veith (Starry), Sebastien Holt (L’Eloi)
Photographers: LM Chabot